MAUI WOWI HAWAIIAN OPENS FIRST OF MANY STORES WITHIN H-E-B
TO DELIVER ALOHA SPIRIT TO CUSTOMERS THROUGHOUT TEXAS AND MEXICO

Relationship Continues Maui Wowi's Growth Strategy, Allowing Company's Authentic Hawaiian Products to Be More Accessible to More Customers

DENVER - Jan. 03, 2007 - Maui Wowi Hawaiian has established a relationship with H-E-B - a San Antonio-based, privately held supermarket chain with more than 300 stores - which enables Maui Wowi Hawaiian franchise operators to open retail outlets inside H-E-B stores throughout Texas and Mexico.

In December, customers in Katy, Texas, became the first to experience Maui Wowi Hawaiian's Aloha Spirit in the H-E-B store at 1621 S. Mason Road. An additional seven Maui Wowi Hawaiian stores are scheduled to open inside H-E-B locations in the first quarter of 2007.

"The relationship between Maui Wowi Hawaiian and H-E-B is an example of the best working with the best. H-E-B is a leader in its field, and we take great pride in being chosen to work with them over better-known competitors," said Michael Haith, CEO, Maui Wowi Hawaiian. "H-E-B offers a wonderful opportunity for our company to continue on our strong growth path and for our franchise operators to offer Maui Wowi Hawaiian's new line of authentic Hawaiian products through more points of distribution."

One of the nation's largest and most cutting-edge independently owned food retailers, H-E-B serves families all over Texas and Mexico with more than 300 stores and 60,000 employees. The first eight stores will serve as test sites for the Maui Wowi Hawaiian/H-E-B collaboration. The two companies will jointly determine the future roll-out schedule based on these results.

"Our relationship with Maui Wowi Hawaiian will enhance the retail experience of H-E-B customers by offering them an escape from the ordinary," said Cyndy Garza, director of public affairs for H-E-B Houston. "It will be a place where they'll be able to purchase authentic Hawaiian products and healthy, all-natural beverages."

About Maui Wowi Hawaiian
Maui Wowi Hawaiian is the only franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle stuff. Founded in 1983, Maui Wowi Hawaiian has experienced meteoric growth to include nearly 500 franchised units in its worldwide franchise "Ohana," or family. This earth-friendly company celebrates its Aloha Spirit by embracing the values of family, harmony and balanced living while striving to abide by the principles of sustainable living. For more information, please visit www.mauiwowi.com.

About H-E-B
For more than 100 Years, H-E-B has been an innovative retailer. Known for its fresh food, quality products and convenient services, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 60,000 partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information about H-E-B, please visit www.heb.com.

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