MAUI WOWI HAWAIIAN BECOMES SOLE DESTINATION FOR
AUTHENTIC HAWAIIAN PRODUCTS ON U.S. MAINLAND

Genuine Hawaiian Coffee Beans, Snacks and Other Gourmet Items,
Previously Accessible Only Online or on the Islands, Now Available
Exclusively at Maui Wowi Hawaiian Stores

DENVER - Dec. 21, 2006 - Maui Wowi Hawaiian has revolutionized its brand to include authentic Hawaiian products, giving the franchise company the distinction of being the most comprehensive destination for these genuine Hawaiian products outside of Hawaii.

Known for its fresh-fruit smoothies, Hawaiian coffees, and Hawaiian merchandise such as gifts and exclusive Maui Wowi gear, Maui Wowi Hawaiian is now importing top-selling items from small Hawaiian farms and bakers - items that before could only be purchased online or in Hawaii.

"Our goal is to help make Maui Wowi franchisees the best they can be. By offering some of the most sought-after coffees in the world, (and the only 100% American Grown), our franchisees not only enjoy unbelievably cool products, they offer something no one else has anywhere outside of Hawaii!" said Michael Haith, 'The Big Kahuna' at Maui Wowi. "We're a destination for fans of Hawaii and the Hawaiian lifestyle - so this expansion helps fulfill the requests from our raving fans and loyal customers."

Maui Wowi now offers more than 100 new, authentic Hawaiian products through its nearly 500 franchised units worldwide. The company has plans to add even more merchandise from the islands in the future.

"We hand-selected the most reputable and popular farmers, roasters and bakers in Hawaii, like Mountain Thunder, and asked them to recommend their best-selling items for us to present to Maui Wowi customers," added Haith. "Maui Wowi is famous for promoting the feeling of Ohana - or family - among our customers, franchisees, staff and suppliers. It feels great to help these small, family-owned Hawaiian companies grow their businesses outside the Islands and offer their products to the world."

Maui Wowi Hawaiian franchise operators offer proprietary and exclusive merchandise designed specifically for retail stores, and Maui Wowi event/kiosk and cart operations.

About Maui Wowi Hawaiian
Maui Wowi Hawaiian is the only franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle stuff. Founded in 1983, Maui Wowi Hawaiian has experienced meteoric growth to include nearly 500 franchised units in its worldwide franchise "Ohana," or family. This earth-friendly company celebrates its Aloha Spirit by embracing the values of family, harmony and balanced living while striving to abide by the principles of sustainable living. For more information, please visit www.mauiwowi.com.

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